Open Source Video! Commercial evangelism! Cue the applause!
Fans of the open-source web browser Firefox have always drummed up support for their cause in a grass-roots way. Now there is a contest to create an airable commercial spot to get exposure for the better browser. Film students, amateurs and small to medium film studios are getting into the game.
Create a 30-second ad, in any style (live action or animated,) that brings Firefox to life for the millions of Web users who have yet to discover Firefox and the better Web experience it delivers.
Mozilla seeks to expand awareness of Firefox among a broader audience for Web browsers: mainstream consumers who may have little knowledge of the value proposition for Firefox. To help increase awareness of Firefox among this target audience, Mozilla would like to produce a high-quality, innovative 30-second ad that introduces Firefox to mainstream Web users.
In line with its history and orientation, Mozilla is opening up the creation of its initial advertising creative to film/TV/advertising/multimedia professionals, students and aspiring pros as part of the Firefox Flicks Ad Contest.
The results of their efforts are being collected in one spot and being made available for downloading, reposting and sharing. Here is my favorite:
Update (2006/04/27): The Grand Prize winners have been announced on Mozilla.com.
Firefox Flicks Video Contest Winners Announced
SAN FRANCISCO, Calif. - April 27, 2006 - Mozilla today announced the winners of its Firefox Flicks video contest at the San Francisco International Film Festival. The winning videos were selected from nearly 300 submissions created by Firefox enthusiasts from around the world, who responded to the opportunity to help promote Firefox through short film.
View the full press release at Mozilla.com.